Overview

Every segment of the rental market is booming, from small-scale to mass rental. Revenues are on the rise for well-positioned companies that rent equipment such as construction machinery, high access equipment, trucks and trailers, scaffolding, film and stage supplies and apparel. This is because more and more customers are recognizing the benefits of short- and long-term rentals: optimum availability, constant access to demand-oriented units and increased flexibility. At the same time, renting significantly lowers costs, reduces the customer’s own investment, and improves liquidity.

When competition is intense, price is often the crucial factor. But not always. As customer requirements grow increasingly complex, many rental companies have already taken the step of becoming full-service providers. Customers expect services such as expert consulting, unit rentals with operating personnel, resource planning, repair services, fleet management and even financing services. Many rental companies also offer training courses for their customers’ employees.

Many factors are making it more difficult to keep an eye on business, including high competitive pressure, increasingly complex operations due to larger vehicle fleets and machinery outfits, and an ever-expanding range of services on the market. A fully integrated software solution delivers data quickly and reliably so you can make sound decisions and boost your success over the long term.